Reasons to spend some of your limited marketing budget at the Rand Show.
A platform to engage
When last did you physically engage with your customers?
In this digital era we get caught up in digital interaction and marketing and very few companies even speak to their customers on the telephone anymore? You may just find that the customer you are targeting has actually changed over the past few years, but how will you know if you don’t interact with them? This expo will give you a realistic platform to engage face to face with a large sample of the South African market. Platform NO other marketing spend will give you.
A diverse audience
Most marketing platforms give you a sector focused audience, which is very limiting if you want to expand and grow. A generalised consumer expo like the Rand show with
a footfall over 200 000 people allows you and your brand to create a completely new customer base.
Test new products / services
What better way to test market reaction to new products and services and really find out what consumers think. Take pre orders or even sell small production runs. You are testing in a real environment with real consumers. This is a lot less risky than any other marketing platform.
Create a new database.
With the right pre show strategy and the right staff you are able to build an invaluable data base that no other medium will give you. With the right strategy you could secure a years worth of business in 10 days (we can assist you with a watertight strategy).
Test your startup
This platform is not only for established businesses. What better way to test your startup? For little more than an average initiating marketing campaign, you are immediately reducing your long term risk and getting huge exposure.
Clear out end of ranges
The Rand Show is one of very few expos that allows you and has the logistics enabled to actually sell product off your stand. No print ads, no mark downs just a captive audience of 200 000 feet in a festival, holiday mood expecting to spend.