A generalised consumer expo like the Rand Show with a footfall over 200 000 people allows you and your brand to create a completely new customer base.
The Rand Show’s audience is a wide-ranging one. No other marketing platform in South Africa provides opportunity to reach as large an audience (over 200 000 visitors annually) over such a short timespan at one venue. Reach all of your target markets at once:
- women, men, young, old, all cultural groups.
- The single unifying factor is that 77% of the audience is made up of families with children and that 96% of visitors in 2015 indicated they will be returning in 2016.
The Rand Show is a truly iconic South African brand that has been part of the fabric of the lives of generations of South Africans making family memories for 122 years. The Rand Show is more than just an exhibition ... it is a multi-faceted event offering something for every family member and providing myriad opportunities for families to Rediscover the Rand Show.
The modern Rand Show revolves around families, their interests, lifestyles and living spaces. The Rand Show navigates families on a journey through eleven themed shows within the Rand Show catering for every family member from the Man Cave through Home Living through Kids Kingdom and so much more. The Rand Show remains South Africa’s largest consumer engagement platform.